MASK MONDAY: Jowaé – Purifying Clay Mask

Jowaé Purifying Clay Mask | Skincare | Beauty Review |

It all starts with a good base. Hence, when I’m looking for a good face mask, I want a product that works. Is Jowaé’s Purifying Clay Mask up for the job? Read on to find out.


Jowaé is a pretty new brand to me: I’ve only tried their Replumping Water Mask yet, and so far it’s been a nice introduction to their range. My skin responded well to their natural formulas – which makes me think I’ll like this 96% natural Purifying Clay Mask, meant for both combination, sensitive and oily skin.


I have combination skin: an oily T-zone but the occasional dry patches on my cheeks. This mask promises to purify the skin and diminish the appearance of pores. You’re meant to use this about two times a week. How? Apply a thick layer and leave it on for at least five minutes. I like to leave mine on until it dries completely, and then rinse it off in the shower.


This airy, mousse-like consistency is unlike anything I’ve ever seen in a clay mask. I like the way it feels and it spreads evenly on the skin. It’s semi-transparent and dries quickly. Because of the innovative consistency, I feel like you don’t need a lot of product at all.


I left the mask on for about ten minutes before rinsing it off. It left my skin feeling refreshed and not dry at all – which can be the case when using a clay-based mask. While I haven’t used it often enough to say it’s truly mattifying in the long haul, I do plan on adding this to my skincare routine to see if this might be the solution for my oily T-zone. Keep you posted!

Pricing & Availability

Jowaé’s Purifying Clay Mask is available at (online) pharmacies for € 12,90 (50 ml).

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Until next time,


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This blog post contains products I’ve received from brands/PR companies – without any further obligation. My humble opinion is, naturally, completely my own.

2 thoughts on “MASK MONDAY: Jowaé – Purifying Clay Mask

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